Mass communication
Assignment Name: Rupa Bambhaniya Paper No: 15 Mass Media communication Enrollment no: 2069108420200002 Class: M.A sem 4 Submitted by: Smt.S.B.Gardhi, Department of English Email I'd: rupabambhniya166@gmail.com Introduction : A medium is a ‘channel of communication’ - a means through which people send and receive information. The printed word, for example, is a medium; when we read a newspaper or magazine, something is communicated to us in some way. Similarly, electronic forms of communication television, telephones, film and such like - are media (the plural of medium). Mass, as you probably realise, means ‘many’ and what we are interested in here is how and why different forms of media are used to transmit to – and be received by – large numbers of people (the audience). Mass media, therefore, refer to channels of communication that involve transmitting information in some way, shape or form to large nu...
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